Video marketing is booming - you can't scroll down your Facebook or Instagram feeds these days without seeing at least a couple of brands promoting their products and services with a short clip. It has been common knowledge for a while now that video is going to be massive in the future, but guess what? The future is here, and video marketing is massive right now.
According to statistics by Wyzowl, over 60% of businesses have now started using video content marketing - and out of those, over 80% say that it's a crucial part of their strategy.
Why startup need video marketing strategy: Top 7 reasons
Aside from the fact that it’s easier than ever to create sleek video marketing content that your audience is going to love, here are seven of the most powerful reasons to start using video marketing for your business right now.#1. Video Boosts Sales and Conversions
Making money is pretty much what all businesses are about, and video can boost your profits. In fact, statistics show that simply adding a video on your landing page can increase conversions by eighty percent, and over 70% of users who watched an explainer video about a product ended up buying it.Promotional and marketing videos can be embedded pretty much anywhere - on your landing pages, product pages, and of course, shared to social media to maximize their reach and impact. Videos are the best way to showcase what your company offers - they connect your customers to your products and services in a way that's simply not possible with text and image content.
#2. Video Produces Great ROI
If you're wondering whether or not investing in video marketing is going to be worth it, then you'll be glad to hear that over 80% of businesses say that video provides a good return on investment. While video production might not be as cheap or as easy as taking a photograph or writing a short blog post, it can pay off massively.And, the good news is that you don't need to invest in lengthy, cinema-quality videos to get good results for your brand! It's the content that matters - as long as you're explaining the product or service clearly, you'll get results. In fact, shorter videos are often preferred by users since they're easier to consume on the go and don't require a huge amount of focus or time.
#3. Google Loves Videos
Wondering how to boost your website's SEO? Well, the answer could lie in great videos. Google's algorithms love anything that users find appealing - website rankings are based on factors like user-friendliness, security, and mobile-responsiveness. And, users tend to enjoy videos more than any other type of content, so it makes sense that Google loves it too.Video allows you to increase the amount of time that users spend on your site. And as a result, this long exposure helps you build trust. When users stick around on your site because they're engrossed in a video, this sends a signal to search engines that your site has quality content. And the statistics back this up - according to Moovly, your website is a whopping 53 times more likely to show up first on Google if you have a video embedded.
So, take advantage of this and take the time to optimize your videos for SEO. Come up with catchy titles and interesting descriptions, and make sure that you include a link back to your website or the product/service your video is promoting. Wherever you are posting your video, keyword research beforehand can help you write an optimized description that’s more likely to show up highly ranked in relevant Google searches.
#4. Video Builds Strong Customer Relationships
Trust is right at the heart of conversions and sales - and to achieve this, you need to put effort into building strong relationships with your customers. Thankfully, the whole concept of content marketing is based around building these strong relationships and encouraging trust, so if you're thinking about investing in video marketing, you're on the right track.Video content is the medium most likely to truly engage the customer and ignite their emotions. There's a reason why YouTubers are easily the most popular and powerful type of influencer to promote your brand, and why videos tend to show up first at the top of social feeds. If you're serious about building trust through content marketing, you need to get serious about video, too. Check out itsbernard.com for interesting, engaging video content that tells your brand’s story gives your business a human side and helps your audience relate to what you do.
#5. Video Gives You a Competitive Edge
Chances are, your competitors are already using or at least thinking about using video. If your biggest competition hasn't posted any brand videos yet, then this is your chance to get in there first and beat them to it. And if they've posted a video already, then don't worry - you can use this to your advantage, by watching the video and figuring out what you could do better.A huge 87% of marketers are now using video as a marketing tool - if you're not using video, then you're at a real risk of being left behind.
#6. Video is Awesome on Mobile
Video and smartphones go hand in hand, with 90% of users watching videos on their mobile phones. And since 2013, mobile views have grown by over 200%. According to YouTube, mobile video consumption is rising by one hundred percent each year, and with people clearly preferring to watch on the go - coupled with the number of smartphone users rising - your video audience just keeps growing.As if that wasn't enough, Google says that smartphone users are twice as likely to feel a sense of personal connection to brands after watching a video on their device, compared with TV and desktop viewers.
#7. Video Encourages Social Shares
Last but certainly not least, if your business's socials have been dwindling lately, coming out with a fresh new video can be an awesome way to encourage your followers to not only stand up and take notice of your brand again but to also share your content.Social networks encourage video content when it comes to their users - Facebook has recently launched a number of new video features including Live Video and 3600 Video, and Instagram allows 60-second video and Stories, which lend themselves well to longer video posts. Plus, YouTube is the second-biggest social network in the world.
Over 70% of users say that they would share a social video with their friends if they found it entertaining, so find a fun and interesting way to get the facts across and build brand awareness by encouraging your followers and customers to share your video with others.
If your business isn’t using video content for marketing, you’re missing out on a huge range of benefits for your brand. Video content is definitely taking over online and is preferred by a huge percentage of users.
Tags:
Internet Marketing