5 Cool Packaging Stats You Didn’t Know

In today’s world, looks really are everything. We’re all guilty of judging a book by its cover, and the same goes for packaging. It’s a vital part of any product or service and can be the difference between your product being a success or a total failure.

If people come across packaging they like, they’re more likely to choose your brand over your competitors, and they might even shout about the packaging on social media, too. This will help build brand awareness and instill trust into your business, as well as separate you from everyone else.

We can all appreciate great packaging, but despite the effect it can have, not many businesses invest too heavily into it, with luxury brands taking the most time and care with their packaging. If you have a product to sell and aren’t too sure whether you should invest so much money into your packaging, here are five cool packaging stats you probably didn’t know about but definitely need to take on board before making any rash decisions of your own.

1. 61% of people would re-purchase an expensive item if it came with luxury packaging.

There’s a reason why some people like to save up and buy luxury items – it’s because they enjoy the experience. Designer products are seen as a treat, but many people buy them time and again, so they can re-live the joy they get from doing so each time. Part of this experience and a large influence on the reason people go back is the packaging. Dior is a shining example of luxury packaging done right.

2. 72% of people make their purchasing decisions based on packaging and design.

Regardless of whether your product is the best on the market, people simply won’t buy it if they don’t like the packaging. You need to make sure the design you choose speaks to your customers and is different from every other product out there. Think about how successful Arizona Tea is because of its iconic blossom packaging. It might not be the nicest drink, but it looks like the nicest, and that influences people to buy it.

3. 40% of people will share a photo of the packaging online if they like the design.

You’ve likely seen pictures of unboxed or unopened goods on your social media timelines, and maybe you’ve even shared similar posts yourself. When it comes down to it, people love to shout about beautiful things, so if your packaging has the ‘wow factor’, there’s a high chance you can get some free promo from people sharing pictures of it online.

4. 67% of people prefer cardboard packaging to other types.

Sustainability is at the forefront of a lot of people’s minds, and packaging plays a big role in this. Not only do people not want to fill up their bins with endless amounts of packaging that can’t be condensed, but they also don’t want to contribute to landfill waste. With this in mind, most consumers will opt to buy a product in paper-based packaging instead over those made from plastic and other non-desirable alternatives.

5. 35% of people watch unboxing videos online before buying a product

In today’s day and age, word of mouth is everything. People like to know what they’re getting for their money before they spend it, and that’s why unboxing videos have such a grip on more than a third of the population. What’s more, 55% of viewers said they decided to buy an item based on the video they watched, meaning they’re easily swayed if they like what they see. This highlights the need for your packaging to be great.